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Chamber altering the way it charges

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Randy Peers, president and CEO of the Greater Reading Chamber Alliance, introduces a new tiered membership system. (Photo submitted)
Randy Peers, president and CEO of the Greater Reading Chamber Alliance, introduces a new tiered membership system. (Photo submitted)

The Greater Reading Chamber Alliance is converting to a tiered membership structure, which will focus on the services a business gets rather than its size.

There are five tiers of memberships raging from the basic “Incubator” membership, which is $500 per year, to the “Enricher” membership, which is $10,000 per year.

Higher tiers offer entrance to some exclusive events organized for high-tier members and promotional opportunities, such as blogging and column opportunities.

“Chambers all around the country are moving towards tiered memberships based on services rather than size,” said Randy Peers, president and CEO of the GRCA.

He said the goal is to give business members more options and control over their participation, rather than being charged based on the number of employees, which he said some saw as “punishing” a company for growing.

Peers also announced the creation of a Chairman’s Circle level for high-tier members committed to the GRCA’s mission. To become Chairman’s Circle, companies must commit to an all-in investment to the GRCA of over $20,000 annually.

“This is for larger companies that want to buy into the big picture of the chamber and our economic and community development efforts,” he said. “A lot of companies become Chairman’s Circle members because they believe in what we do and they want to support it.

Customers Bank, Herbein + Company, and Penske are among the first Chairman’s Circle members.

Peers said the new tiered membership is being offered to new members and will be rolled out to existing members as they come up for renewal.

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Stacy Wescoe

Stacy Wescoe

Reporter Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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