The Greater Lehigh Valley Realtors named Carl Billera, broker and managing partner for Better Homes and Gardens Real Estate Valley Partners in Emmaus, as its new president.
GLVR, based in Hanover Township, Northampton County, inducted Billera at a ceremony earlier this month at Homewood Suites by Hilton in Upper Saucon Township.
Billera replaces former GLVR President Sean LaSalle, a Realtor with Berkshire Hathaway HomeServices Fox & Roach in Macungie.
“I figured I’ve been doing this about 28 years, it was time to give back a bit,” said Billera. “It’s an honor to start in this position and keep rolling in such a good direction. It is an organization that has run very well.”
Billera acquired his real estate license in 1993 and, in 1996, obtained his broker’s license.
The president serves for one year and is elected by a nominating committee, which consists of the organization’s past president and two directors.
Billera said his missions for 2019 are to focus cooperation and communication between the organization’s more than 2,500 members, representing Lehigh, Northampton and Carbon counties.
He said he wants to enhance the cooperation between agents and companies to make sure transactions run better and enhance the relationship the association has with Carbon County and potentially expand to other areas.
Billera said he also wants to make sure the organization stays on top of advances in technology so it can continue offering good advice.
He does see some challenges facing the housing industry, particularly low inventory. However, he remained optimistic that the housing market is moving in a positive direction because of greater consumer confidence.
“Everybody right now will say ‘inventory being so low will affect our profitability ’… we want to make sure we have inventory,” Billera said.
Some homeowners think they are going to get a good return on their investment when the sell their homes but it hasn’t been as much as they thought, he said. The return is generally about 8 percent.
“Lots of people think it could be double that, causing them to hold on selling,” Billera said. “When they see it’s still a good return on investment, it will get more people listing.”
Billera said the three Better Homes offices he manages have completed a number of market analyses for clients, an indicator that people are looking to sell their houses.
“To me, that’s a good sign,” Billera said.
He also would like to focus on making sure that new licensees coming into the industry are properly trained.
Billera previously owned Grille 3501 in South Whitehall Township and The Buckeye Tavern in Lower Macungie Township. He now owns House and Barn, two restaurants on the same property in Emmaus.