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Tower launches own home health services after disbanding Affilia

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Tower Health in West Reading has launched Tower Health at Home as its newly rebranded home health services. (Deposit photo)
Tower Health in West Reading has launched Tower Health at Home as its newly rebranded home health services. (Deposit photo)

Tower Health in West Reading has launched Tower Health at Home as its newly rebranded home health services.

Tower had previously been offering home health services under the name Affilia Home Health, through a partnership with Lancaster General Health, Penn Medicine and UPMC Pinnacle.

The health care providers announced late last year that they would be dissolving the partnership and reorganizing to provide home health services within each of their own respective coverage areas.

The Affilia agreement was dissolved as of Jan. 1, and its employees in the Berks County area were able to become employees of Home Health Care Management (HHCM), which is the parent company of both Berks VNA, Pottstown VNA and Advantage Home Care.

Home Health Care Management at the same time became a part of Tower Health to form Tower Health at Home.

All totaled, Tower Health at Home has retained the 58 employees of the Affilia Berks Branch as well as the 157 HHCM employees.

Clint Matthews, president and CEO of Tower Health, said the logistics of Tower’s current patient care footprint, was one of the main drivers behind making the change.

Tower Health was formed in 2017 when Reading Health System, which included Reading Hospital, acquired Brandywine Hospital, Chestnut Hill Hospital, Jennersville Hospital, Phoenixville Hospital and Pottstown Hospital.

“With our acquisition of the five hospitals we needed more coverage for home health care in those areas,” Matthews explained. “It’s more about the continuum of care versus episodes of care.”

He said the hospital needed to be able to extend its services into the home for people prior to or after hospitalization where such services were appropriate.

“At the time of discharge [patients] have several different options including home health care. This was a better fit for us,” Matthews said.

Matthews called home health services a vital component in the modern continuum of care and having the structure of the newly form Tower Health at home gives the network a better ability to manage the health care needs of the communities it serves.

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Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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