Clinton, N.J.-based Unity Bank has been expanding and shifting its presence in the Greater Lehigh Valley and has recently completed the interiors of two of its newest bank branches with a little help from the local art community.
Rather than using what marketing officer, Crystal Rose, described as the “generic” type of art and décor that banks often use, the bank purchased art from local artists.
“Part of our philosophy is whenever we are planning giveaways or something like that we buy from our local customers. This is a continuation of that. We want to inject a feel for the local community,” Rose said.
For the new branch on Easton Avenue in Bethlehem the bank bought art work from Bethlehem glass fusion artist Rebecca Shoemaker.
The bank described Shoemaker’s work as representing “the integration of colors, shapes and textures in glass, depicting the coming together of different cultures and people.”
The branch also features photography by Nazareth’s Dustin Coughlin, owner of Didco Photography, who also happens to be a Unity Bank employee.
For its new Philipsburg, N.J. branch in the Greenwich Station Shopping Center on Route 22 West, the bank purchased art from Warren County artist Will Harmuth who had painted two scenes of the Greenwich Township valley near the bank.
Purchasing art from local artists is a newer program for Unity. Rose said the bank started with a branch in Bergen County and intends to continue the program as it continues opening or renovating branches.
“We feel it’s important if we want to be in a community we should buy in the community,” she said. “We’re a smaller community bank, so we try to give a nice personalized feel.”
The bank has four branches in the Greater Lehigh Valley including Bethlehem, Easton, Forks and Philipsburg, N.J. and a total of 19 branches throughout Pennsylvania and New Jersey.