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Newsmakers

BANKING/FINANCE

Valley National Financial Advisors of Hanover Township, Northampton County, hired Christopher Popp to its team as a senior tax accountant. He is one of 10 licensed tax professionals at Valley National and will work out of Valley National’s headquarters as part of the tax services team, preparing and reviewing returns as well as assisting clients with tax strategies and financial planning. Popp brings more than 25 years of experience to the firm. As well as being a CPA, he is also a Pennsylvania licensed life insurance provider.

 

HEALTH CARE

Coordinated Health of South Whitehall Township hired two people. Kevin Ordway joined as vice president of imaging and Gerard Crosbie joined as vice president of supply chain. Ordway will be responsible for the performance and profitability of all imaging services. He brings more than 20 years of leadership experience to the health network. Previously he was an independent medical business consultant. Crosbie will oversee all spend activity as he supports the organization’s goal of driving down costs while providing the highest quality of care. He will be responsible for the design, development and execution of the overall supply chain vision and strategic plan. He worked previously at Hackensack Meridian Health as director of corporate purchasing.

 

MARKETING

Adams + Fairway Outdoor of Bethlehem hired William Childs to its team of account executives. Childs brings more than three decades of experience in marketing, advertising and branding in both a local and regional capacity. Most recently he worked at Trifecta Technologies as director of marketing and communications.

 

Liquid Interactive of Upper Macungie Township made a new hire and a promotion. Lori Bogumil was hired as a web developer where she will maintain existing client websites and implement new back-end solutions to meet the needs of Liquid’s clients. Nikki Kyriakopoulos was promoted to senior digital strategist. In her expanded role, she will support Liquid’s clients by aligning sales, marketing and customer services teams in principles, technology and processes.

 

Klunk & Millan Advertising of South Whitehall Township hired Jen O’Donnell as media planner where she will develop strategic recommendations that meet clients’ media objectives, research new and emerging tactics, and manage day-to-day planning activities. Previously, O’Donnell worked for MullenLowe MediaHub in North Carolina and GroupM in New York. She holds a master’s degree in advertising from Syracuse University.

 

Emmaus-based Altitude Marketing promoted Lauren Dunleavy to manager, content marketing. She previously served as the public relations, social media and events specialist for Altitude. In her new role, she will oversee the strategic direction for each client’s PR, social media and other content distribution needs. Dunleavy graduated from Clarion University with a bachelor’s degree in mass media and communication studies with a concentration in advertising.

 

TECHNOLOGY

Weidenhammer of Wyomissing named Aaron Sheehan as commerce director in the firm’s digital solutions division. Prior to joining Weidenhammer, Sheehan was a solutions architect and consultant at Classy Llama. He is a Magento Certified Solutions Specialist and is Google Analytics certified. He holds a bachelor’s degree from Middle Tennessee State University.

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