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Lehigh Valley company behind popular makeup sponge takes next step

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Bounce foundation. (Contributed)
Bounce foundation. (Contributed)

Several years after a Hanover Township, Northampton County, company made a name for itself in the beauty industry with a sponge makeup applicator, it has created a foundation to go with it.

Rea.deeming Beauty Inc. recently released Bounce, a longwearing, whipped liquid foundation the company described as providing a “bare skin feel yet offers completely full coverage.”

The development of a makeup was the next step for the company, which created the bestselling Beautyblender, a hot pink egg-shaped sponge applicator that spawned numerous imitators.

“For the last two years our founder, Rea Ann Silva, has put her heart and soul into creating another powerhouse innovation,” Catherine Bailey, president of Rea.deeming, said in a statement.

Bounce is made with hyaluronic acid and white birch extract and is available in 32 shades. It is whisked to a light texture that is highly blendable to create a velveteen matte finish with a multidimensional effect.

The foundation retails for $40 at Sephora stores and beautyblender.com.

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