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premium content Rebranding a nice fit in Berks as tourism numbers rise

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CONTRIBUTED PHOTO
The Kutztown Folk Festival, which is now underway, is the oldest continuously operated folk life festival in America.
CONTRIBUTED PHOTO The Kutztown Folk Festival, which is now underway, is the oldest continuously operated folk life festival in America.

Berks County’s Americana brand is succeeding in luring visitors and filling hotel rooms, say observers with a stake in the game.

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