This September, entrepreneurial women from the Berks and Lehigh County regions will gather together to help each other evolve their businesses.
In its second year, “Evolve Her” is a workshop designed for woman entrepreneurs and small-business professionals to learn how to take their business to the next level. Women will speak about their business success and how women can reach their professional potential. Topics will include funding, networking and where women entrepreneurs can get help.
“It’s about being able to relate to other women who have taken that step and grown their business,” said Jo Lynn Entzminger of the Pennsylvania Community Development Finance Corp., a nonprofit economic development agency that is running the event along with SCORE and the Small Business Administration.
The event is being held Sept. 13 at Folino Estate Vineyard & Winery near Kutztown. Andrea Folino, managing partner of the winery, is one of the featured speakers.
Entzminger said Folino will speak on using social media to boost business.
“She’s really good with social media,” Entzminger said. “It’s basically all they use to market themselves.”
Among the other speakers are Laurie Kercher, vice president/Berks regional manager of Riverview Bank in Reading, who will talk about funding issues, and Joellen Reichenbach of Select Sales in Allentown, who will talk about making connections.
HUNDREDS EXPECTED TO ATTEND
The Northeast Berks Chamber of Commerce is also helping with the event.
Lori Donofrio-Galley, executive director of the chamber, said it’s a good opportunity for women to get together to discuss their business needs and to network.
She noted that the event was well received last year, with more than 200 people attending.
“This is very much appealing to our members because approximately 60 percent of all business is small business, and many of them happen to be run by women,” she said.
Entzminger said while younger women in their 20s and 30s are more willing to be aggressive in business, older professional women often still have difficulty in getting the confidence to demand “that seat at the table.”
Networking with women who have taken those steps to grow and succeed will help give them the inspiration they may need to be more aggressive in their business, she said.
The event runs from 8 a.m. to 3 p.m. and includes breakfast and lunch, plus networking after the workshop.