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Developer gets extension on 33-story Landmark Tower plan in Allentown

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A view of the top of the proposed Landmark Tower in Allentown.
A view of the top of the proposed Landmark Tower in Allentown. - (Photo / )

Now that two years have passed since the Allentown Planning Commission gave final approval to a plan for a 33-story tower in the city's downtown, the project's developer needs an extension so he can build it.

And on Tuesday, the planning commission extended the final project approval through July 2019, said Bruce Loch, developer of Landmark Tower and a Certified Public Accountant who leads an accounting and consulting firm in South Whitehall Township.

He has not started construction on the $70 million 220,000-square-foot-building, which would go up at the corner of Ninth and Walnut streets. However, the site is within the Neighborhood Improvement Zone, a lucrative tax incentive for tenants that allows for reduced rental rates and has fueled more than $1 billion in construction of new buildings and renovations of existing ones in the city’s downtown.

The plans call for two floors of retail, 24 floors of offices, seven floors of condominiums and access to a parking deck. W2A Design Group of Allentown is the architect.

At about 430 feet, Landmark Tower would be the Lehigh Valley’s tallest, topping Martin Tower in Bethlehem (330 feet) and the PPL Corp.’s building (322 feet) in Allentown.

Loch said he hopes to sign a major office tenant to occupy most of the building.

“It all depends on getting a lease signed,” Loch said. “We are looking at one major tenant. Any major tenant that takes 20 or more floors gets naming rights. We are not dealing with any local tenants; we only work outside the area.”

He said he is looking at finding tenants from such areas as New York, New Jersey and Philadelphia.

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Brian Pedersen

Brian Pedersen

Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at brianp@lvb.com or 610-807-9619, ext. 4108. Follow him on Twitter @BrianLehigh and read his blog, “Can You Dig It,” at http://www.lvb.com/section/can-you-dig-it.

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collin October 3, 2018 5:09 pm

Three years have passedÖ Not just two. Somebody should be pressing these guys as to what their problem is as to why they canít get this building started. City center is getting buildings filled left and right, while Bruce Loch canít seem to get one major tenant for this building. Seems strange.