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Editor at Large

End of a great magazine

Vermont Life magazine in 2006 (left) and its spring 2018 issue. Its summer issue will be its last.
Vermont Life magazine in 2006 (left) and its spring 2018 issue. Its summer issue will be its last.

Favorite states: (1) Pennsylvania. (2) Vermont. (3) Inebriated. (4) Florida.

No. 3 is not accurate. Inebriated is much, much farther down the list.

But Vermont is a strong No. 2.

And that’s why it is a sad time for Vermont lovers. Vermont Life magazine, in its heyday one of the most beautiful publications in the world, is shutting down.

It’s another victim of the internet, as print publications everywhere lose readers and ad revenue because seemingly everyone wants everything to be online and everything to be free. It’s a double whammy that could lead to extinction unless your publication taps deeply into digital revenue and possibly even diversifies outside the industry.

The 72-year-old Vermont Life, published quarterly, was a welcome and invigorating sight in my mailbox for half of those years. Owned by the state, the magazine’s mission was to promote Vermont’s assets such as its verdant recreational and leisure activities and stunning beauty. It's one reason why I've been there many times.

And now, the summer edition will be the last for the magazine that’s all about the Green Mountain State.

This flatlander will miss it.

RANDOM SHOTS AND SECOND THOUGHTS

-- Well, sorry to report that I can’t make the royal wedding this weekend and have sent my regrets. I plan to be watering my plants, when and if I ever buy any.

-- Item: Russian President Vladimir Putin scores five goals in an exhibition ice hockey game. We understand the game was played under the so-called “shot-shot” rule: If anyone blocks one of Putin’s shots, he is shot on sight.

-- Doing a double take: So, the new FedEx Ground facility in East Allen Township will be hiring people starting at $13.25 to $14.25 an hour for many of the jobs. At 40 hours a week and without overtime, the low end translates to $27,560 a year, barely above the federal poverty-level guideline of $26,101. To be fair, other jobs will pay more, but officials often talk about recruiting companies that provide family sustaining jobs. One could argue that those wages aren’t even individual-sustaining.

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