Starting today, residents in the Greater Reading and Stroudsburg areas will have access to same-day grocery delivery service from Instacart.
The service is launching in an area reaching more than 77,000 households around Reading and 27,000 households in the Stroudsburg area.
In addition, the service is expanding its Lehigh Valley territory, which has been available in most of Lehigh and Northampton counties since July, to include the Quakertown area.
“We have been very successful in expanding,” said George Shotz, regional operations manager.
Billed as an Uber-like service, customers can order groceries online and then have an Instacart contractor shop and deliver the items.
In the Stroudsburg/East Stroudsburg area, delivery is available from BJ’s Wholesale Club, Price Chopper and CVS stores. It does not deliver prescriptions, however.
Reading-area residents can get delivery from BJ’s Wholesale Club, CVS and Petco.
While many Instacart shoppers already have been hired to service the new areas, Shotz said it is still hiring.
He said it expanded to the new regions based on two main factors, customer demand and the ability to find the right retail partners. He said Instacart had been getting many requests for service for those areas.
Founded in San Francisco in 2012, Instacart has quickly grown to more than 220 markets and partnered with retailers across North America.