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Annual auto show set for March 22-25

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The Lehigh Valley Auto Show will feature makes and models from 32 manufacturers during the four-day event at Lehigh University’s Goodman Campus in Bethlehem.
The Lehigh Valley Auto Show will feature makes and models from 32 manufacturers during the four-day event at Lehigh University’s Goodman Campus in Bethlehem. - (Photo / )
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Entering its 21st year, the Lehigh Valley Auto Show will feature makes and models from 32 manufacturers during the four-day event at Lehigh University's Goodman Campus in Bethlehem.

Held by the Greater Lehigh Valley Auto Dealers Association in partnership with Lehigh, the March 22-25 show has grown to 140,000 square feet of new cars, trucks, sport utility vehicles, vans and motorcycles.

“We’re very excited for this year, because we’re going to feature more square footage of products than ever before,” said Tom Kwiatek, executive director of GLVADA. 

The beneficiaries of this year’s auto show are Northampton Community College and Good Shepherd Rehabilitation Network. Mark Erickson, president of NCC, and John Kristel, president and CEO of Good Shepherd, spoke on behalf of their institutions during a preview Tuesday.

Kwiatek presented some the show’s highlights, including the event’s largest-ever show floor, across four venues.

“We have dealers who know how valuable this auto show is, and they’ll be able to showcase their products,” he said.

The show includes a new Toyota Drive Center adjacent to the marketplace, where the first C-HR, the all-new Camry, the RAV4 and the Tundra will be available to drive Thursday through Sunday. 

On March 24, attendees can visit the Ford Ride & Drive event, where they’ll be able to drive a variety of Ford models.

March 22 is military appreciation day. Anyone with military identification gains free admission. Family members, up to four, may attend with the military member at half price.

March 23 is health care appreciation day. Anyone with a valid health care ID will gain free admission and also be able to bring up to four family members at half-price admission.

For the first time, beer will be served during the show in a beer garden on the second floor of Stabler Center. 

The chairman of this year’s auto show is Rob Bennett, president of Bennett Automotive Group. The auto association is seeking volunteers to staff the show.

A preview gala with a casino theme will be held at the venues from 6-10 p.m. Wednesday, March 21, and is open to the public. Attendees will be able to see the auto show before it opens the following day.

The show will be open 10 a.m.-9 p.m. Thursday through Saturday (March 22-24) and 10 a.m.-6 p.m. Sunday (March 25).

Tickets are $10 for adults, $7 for senior citizens (55 and older) and children (6-14). The fee is $25 for a family four-pack. Admission for children 5 and younger is free, as is parking.

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Christopher Holland

Christopher Holland

Christopher Holland is a researcher for Lehigh Valley Business and blogs on arts and entertainment in the region.

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