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Web developers, beauty product firm among recipients of $471,450 Ben Franklin investments

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Rea.deeming Beauty Inc. of Bethlehem is receiving a $25,000 1:1 matching grant for its work with Lehigh University’s Enterprise Systems Center to design and implement improved operational processes in the manufacturing of its elliptical-shaped “beautyblender” makeup applicator.
Rea.deeming Beauty Inc. of Bethlehem is receiving a $25,000 1:1 matching grant for its work with Lehigh University’s Enterprise Systems Center to design and implement improved operational processes in the manufacturing of its elliptical-shaped “beautyblender” makeup applicator.

A Bethlehem-based startup that is developing a web-based marketplace platform to connect “Made in the USA” natural foods and health and wellness products with international business-to-business buyers is receiving a $100,000 loan from Ben Franklin Technology Partners of Northeast Pennsylvania.

The loan is for further development of its product.

Grovara LLC was one of several recipients sharing $471,450 in regional economic development investments from the Bethlehem-based organization’s board of directors.

Other early stage companies receiving funding include Rocket Cloud Inc. of Bethlehem. It received a $50,000 loan to complete a software platform for use in the building materials supply industry to streamline the supply chain.

The platform would allow traditional wholesalers of equipment and supplies to supplement their physical locations with third-party e-commerce channels such as Amazon and eBay.

In Fleetwood, webCemeteries.com is receiving a $100,000 loan to help scale its product lines with software enhancements.

That company’s offerings include website portals and mobile applications for locating loved ones, GPS navigation of cemeteries, sharing memories and photos, and online memorials for funeral homes.

Ben Franklin also invested $25,000 in 1:1 matching funds to Quadrant Engineering Plastic Products of Reading, an established manufacturer working with Northampton Community College’s Emerging Technologies Center, to complete a compression molding heat transfer and energy analysis.

Rea.deeming Beauty Inc. of Bethlehem is receiving a $25,000 1:1 matching grant for its work with Lehigh University’s Enterprise Systems Center to design and implement improved operational processes in the manufacturing of its elliptical-shaped “beautyblender” makeup applicator.

Additional investments were made to companies in the Lackawanna County region.

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Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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