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NEW VENTURES: Seeking to help companies enrich communications to clients, staff

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Laura Osifchin and Gene Nichols have formed Lean Out Communications.
CONTRIBUTED PHOTO Laura Osifchin and Gene Nichols have formed Lean Out Communications.

Lean Out Communications of Schnecksville is a new business consulting firm that aims to help companies continue their best communications practices with employees and clients despite industry changes or downsizing.

The firm is run by partners Gene Nichols and Laura Osifchin, who said they have more than 30 years combined experience working for companies in the communications arena. Their work includes strategic communications planning, implementation and training.

“To grow and succeed in the B2B [business-to-business] world, you need to communicate consistently with your employees, customers and others,” Nichols said. “This is especially critical during times of change, when businesses are growing, expanding or becoming leaner and more productive.”

He said all too often it’s leadership’s instinct to “clam up” during times of great change, but he said cutting off communications with employees can alienate them at a time when they are seeking information the most.

Lean Out Communications also offers communications support for major initiatives, including mergers and acquisitions, corporate rebranding efforts, pricing changes and product launches, and corporate restructuring, in addition to online and on-site training programs and courses.

For more information, visit www.leanoutcommunications.com.

New day care center to fill former Werley school

A South Whitehall Township couple plan to reopen a day care center in the township that has been vacant for about two years since the death of its owner.

Dana and Nate Scherff bought the building at 820 Hausman Road, where Werley Day Care School had operated for many years.

The center will be known as Dana’s Family Day Care.

Dana Scherff has been running a small day care in her home the last five years. She had her eye on the property because of its size and convenient location to many families in the area.

“It feels like a home but it also has classrooms and learning materials,” she said.

The school offers a structured learning environment to children older than 2, she said.

The Scherffs bought the building for $177,500 and closed on it in mid-August. The purchase was made possible with Small Business Administration financing arranged by Lehigh Financial Group LLC of Allentown. Chris Giovenco of ERA Rudy Amelio Real Estate in Allentown represented the Scherffs in the sale.

The couple plans safety and other updates to the day care, which will employ six and open in mid-September.

Partnership to promote corporate wellness

Body Zone Sports and Wellness Complex in Wyomissing and PK Wellness Matters, a division of Power Kunkle Benefits Consulting of Wyomissing, have formed a partnership to help meet the wellness needs of local employers and the community as a whole.

Debbie Stiller, director of wellness and aquatics for Body Zone, said her facility and staff will be a resource that PK Wellness subscribers can use for education and wellness support as well as training both on-site at Body Zone or at a business’ location.

With health care costs continuing to rise, employers are looking for ways to control and lower these costs. One solution, corporate wellness programs, has become more popular to help employers and employees reduce health risk factors, lower health insurance claims, increase worker productivity and decrease injuries at work, she said.

For more information, visit pkbenefits.com.

Financial advisory office opens

A new financial advisory firm, TSA Financial, has opened.

TSA has a strategic alliance with 1847 Financial, a financial advisory firm with offices in eastern and central Pennsylvania, New Jersey and Delaware.

TSA’s goal is to educate consumers on how money really works, to help them make the best financial decisions and show them processes in order to make sound decisions.

The office is at 2005 City Line Road, Suite 303, Bethlehem.

Editor’s note: We want to hear about your new business or product. Contact Stacy Wescoe at 610-807-9619 ext. 4104 or send an email to SWescoe@lvb.com. To be considered, a new venture should be fewer than 60 days old or starting within 60 days.

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Write to the Editorial Department at editorial@lvb.com

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