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PriceRite joins Instacart to add delivery services to Lehigh Valley

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Instacart grocery delivery service now offers PriceRite stores in Allentown and Bethlehem as shopping options. (Contributed)
Instacart grocery delivery service now offers PriceRite stores in Allentown and Bethlehem as shopping options. (Contributed)

Users of a new grocery delivery service in the Lehigh Valley now have more options.

Instacart, which launched service in the Lehigh Valley last month, said it is now offering delivery service from PriceRite’s stores in Allentown and Bethlehem.

The San Francisco-based service has been offering delivery service from Wegmans, Costco, Petco and Whole Foods in the Lehigh Valley since July 19. It bills itself as being similar to the Uber ride service, instead offering personal shoppers to deliver groceries on demand.

PriceRite stores offer fresh produce, natural and organic products and a variety of private label and national grocery brands.

Matt Tutelman, senior associate of new markets for Instacart, said the advantage to having more retail options is that customers can buy items from multiple locations for the same order.

For example, an order could contain items from PriceRite and Petco and both would arrive in the same order. The order might be delivered by different drivers, but all items would be covered under the $5.99 delivery fee per order that Instacart charges.

“The Instacart partnership allows us to deliver the PriceRite experience with the added ability to bring groceries straight to our customers’ doorstep,” said Neil Duffy, president of PriceRite Supermarkets, in a news release.

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Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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