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Famed Olympic bicycle designer to head Reading velodrome performance center

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Ben Serotta, renowned custom bicycle designer for some of the world’s top cyclists, will head a performance center at the planned National Velodrome and Events Center at Albright College.

Serotta has designed and fitted bicycles for more than 40 years for everyone from Olympic cyclists to recreational riders. He has trained more than 1,500 students at the Serotta International Cycling Institute he founded in 1972 and helped redesign the Citi Bike used in New York City’s bike sharing program.

The World Cycling League, which is developing the $20 million velodrome, announced Wednesday that it will open the WCL Performance Center with Serotta at the helm.

The center will offer comprehensive education and training and coaching, including medical and nutritional programs and injury rehabilitation and prevention.

The expertise will be available to a range of riders, from beginners to pros, and teach them how to ride, where to ride, what equipment to use and events to participate in.

“The Cycling Performance Center’s mission is to heighten each client’s total cycling experience,” Serotta said in a statement.

“We are extremely excited about having Ben on board to advise us on the latest industry trends in the sport,” David Chauner, CEO, World Cycling League, said in a statement on the league’s website.

“His knowledge and experience is attuned to the cycling lifestyle for general fitness as well as top level performance.”

Construction on the 2,500-seat National Velodrome is expected to begin this fall and open in fall 2018. It will be only the second indoor bike track in the country.

The 95,000-square-foot velodrome will be the home of the Pennsylvania Lightning and host at least 12 World Cycling meets each season between October and March, as well as livestream WCL international cycling meets.

Pre-Olympic training camps, collegiate and other sporting events and programs also will be held at the arena. A bar and restaurant called the Bell Lap that overlooks the track is planned for the arena.

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