Downtown Allentown will soon have a little more variety in its retail scene, at least that’s the goal of a new retail space going into Three City Center this fall.
City Center Investment Corp. is establishing a new flexible retail space to be called The Chameleon Pop-Up Shop in 1,931 square feet of space at 515 Hamilton St.
The space can be rented in its entirety or it can be divided between vendors. Space can be rented for between one day and several weeks.
Jill Wheeler, vice president of marketing and sales for City Center, said the space can be used by anyone with a product to sell, whether it’s a national retailer looking to try out a new concept or a local artisan or niche-product vendor that might be found at events such as Christkindlmarkt.
She said there were several factors that went into the decision to create the flexible space.
“One of our primary focuses is the folks that are already in the offices downtown. They were telling us they were looking for new and different experiences,” she said.
By having flexible retail space, she said, there is the potential to have an ever-changing variety of shopping options in the space, presenting new and different products for people to browse.
“The flexibility it gives us is completely in line with our goals,” Wheeler said.
It gives the real estate company the flexibility to see what is working and what is in demand so that it can quickly adapt and reach out to the types of retailers of which the public is showing an interest.
Wheeler said the shop is also providing an opportunity for would-be retailers to try out a store concept in a low-risk manner, which City Center hopes will encourage more people and businesses to take the leap.
And, of course, the timing of the store is also important. With the store opening in the fall, it is primed for year-end holiday shopping for items ranging from food to serve to gifts.