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New Wendy’s opening near Hamburg reflects future direction of chain

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The new Wendy's in Hamburg reflects a new, more modern style the chain is changing over to. (Photo courtesy of NPC Quality Burgers Inc.)
The new Wendy's in Hamburg reflects a new, more modern style the chain is changing over to. (Photo courtesy of NPC Quality Burgers Inc.)

A grand opening is planned for Saturday morning at the new Wendy’s at 15 Daves Way in Tilden Township near Hamburg – and it’s a harbinger for the restaurant chain.

The new restaurant is an extensively remodeled Wendy’s that reflects the new, modern design trend the chain is unveiling across its stores.

The renovation of the Wendy’s, which includes a new look, modernized equipment, revamped dining area and outdoor seating, comes on the heels of the location’s acquisition by NPC Quality Burgers Inc., a national franchisee of the Wendy’s brand, from Wendy’s corporate.

Kansas-based NPC Quality Burgers Inc. is the largest franchisee in the Wendy’s system, operating 386 Wendy’s restaurants in seven states.

Dan O’Donnell, regional manager for NPC covering the Lehigh Valley, Berks and Lancaster areas, said the company is in a growth pattern – acquiring, building and renovating new Wendy’s locations in the Greater Valley. This is an example of the kind of Wendy’s restaurants it is developing, he said.

“It’s much more modern, right down to the furniture, and it’s a much more comfortable atmosphere for the guests,” he said.

He said the new Wendy’s near Hamburg is similar to the Wendy’s NPC recently built at the intersection of Cedar Crest and Hamilton boulevards in South Whitehall Township, which replaced a more than 20-year-old Wendy’s that had been there.

“It’s very different from what our customers are used to,” O’Donnell said. “They will be pleased to experience the fresh look and feel of the new Wendy’s.”

O’Donnell said his company expects to expand extensively in the region in the near future.

Meanwhile, it’s celebrating the opening of the new Tilden Township Wendy’s Saturday, with promotions that start with a 9 a.m. ribbon cutting.

Afterward, the first 100 customers in line by 10 a.m. will receive a card with an offer for one free premium sandwich or one free entrée salad each week for a year.

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Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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