Few industries are more imperiled economically than journalism. Americans want their news and information to be free, and that's not a good business formula for the media.
Meanwhile, for more than 40 years, the Poynter Institute has tried to elevate and innovate journalism. Based in St. Petersburg, Fla., Poynter holds classes, offers counsel and distributes information and advice for newspapers and other media. In other words, it does great stuff to help journalists do their job.
Recently, digital media pro Mark Briggs of Seattle developed for Poynter an online, two-hour self-directed course titled “Innovation at Work: Helping New Ideas Succeed.” To check it out, click here.
The course is promoted as helping journalists, but its theme of innovation makes it useful for “anyone interested in generating new ideas and making them happen.”
Innovation, you see, is one of the tenets of a sustainable, successful business. And today, that is more important than ever because of technological advances and ideas that transform existing models.
I haven’t taken the course but have spent time at Poynter, and Poynter is the real deal. This course very well could be worth your time in terms of brainstorming and identifying ideas and projects for your business.
RANDOM SHOTS AND SECOND THOUGHTS
-- Things I will never “get” – Fishing. Ultimate Fighting Championship (UFC). Meanness.
-- Things I used to “get” but no longer do – Mayonnaise. Prime-time TV. Long hair on men.
-- Things I now “get” but didn’t used to – Taking the steps. Pets. The effects of age.
-- Philly jinx? Markelle Fultz, the Sixers’ likely No. 1 draft pick, isn’t scheduled to get injured until July.
-- Words used in sports talk and commentary that should be banned: Eye test. Assets. Optionality.