Social media play a vital role in how consumers interact with your organization.
From Facebook to Instagram to Twitter and beyond, there are social media outlets that provide endless opportunities to connect with and build relationships with clients and consumers.
Throughout the Greater Lehigh Valley, there are marketing and advertising agencies that can help your business grow through the use of social media.
One company that has a strong presence in the region and beyond is Sagefrog Marketing Group in Doylestown, which plans to open an office in the Lehigh Valley.
Here to answer this week’s “Behind the List” questions and talk about the services provided by the business-to-business firm is Mark Schmukler, owner of Sagefrog.
LVB: How long has Sagefrog Marketing Group been operating in the region and what are its primary services?
Mark Schmukler: Sagefrog was founded in 2002 and is celebrating its 15th business anniversary this year. Based in Doylestown and Philadelphia, and Princeton, N.J., Sagefrog is a top-ranked B2B marketing agency with specialties in health care, technology and business services.
We provide executives responsible for marketing with integrated services including branding, digital and content, public relations, social media and traditional marketing, supported by highly responsive and strategic account management.
LVB: What have been some of the biggest challenges and opportunities that Sagefrog has encountered throughout its years in business?
Schmukler: One of the biggest challenges Sagefrog faced during our 15 years in business was managing our rapid growth over the past five years – striving to scale our in-house resources, maintain our reputation of efficiently producing quality work and streamline operations.
The strength and resilience of our team shined during this time period and we ultimately capitalized on the growth by implementing a proven operating system to help us create a healthier business.
Another challenge we faced in recent years was demonstrating quantitative return on marketing investment metrics to our clients. True to Sagefrog form, we turned this challenge into an opportunity by partnering with leading platforms like HubSpot to deliver on this need.
Now, we firmly collaborate with our clients from the beginning to set goals and agree on key performance indicators. We combine the transparency of the marketing platforms with our high-touch approach to deliver and demonstrate return on investment, always analyzing where the best results are coming from and optimizing on those areas to accelerate success.
LVB: Technology has had a significant impact on the way business is conducted in today’s world. What are some popular trends or tactics in regard to social media and other technological platforms that help companies generate business?
Schmukler: In more ways than one, technology has been the foundation and driver for Sagefrog’s success, including our rapid growth over the past five years. Not only do we cater specifically to the prevalent and growing market of B2B technology companies, but we leverage the innovative intelligence of leading marketing platforms, as both a Google Partner and HubSpot Gold Partner.
Not surprisingly, among the most popular marketing trends today is the concept of inbound marketing, which has been most recently popularized by HubSpot. Inbound marketing is designed to attract leads through content and interactions that are relevant and helpful, not interruptive.
As an integrated marketing agency, Sagefrog combines this concept with traditional, outbound approaches to increase the touchpoints and ultimately accelerate client success and return on investment. Platforms like HubSpot enable us to centralize our inbound and outbound marketing programs, monitor and measure the results and optimize on the strategy’s strengths for the next campaign.
LVB: How does Sagefrog directly stimulate the local economy? Who are some of its most notable clients in the region, and how does it get directly involved with the local community?
Schmukler: Proud to be headquartered in the borough of Doylestown, Sagefrog has always tapped into local talent and vendors for its business needs. Currently, we employ 17 full-time professionals, partner with local vendors and utilize local venues and restaurants to host team-building events.
Sagefrog was recently recognized as one of Philadelphia Business Journal’s “50 on Fire in Philly” and was named to the 2016 Philadelphia 100 list by the Wharton Small Business Development Center at the University of Pennsylvania and the Entrepreneurs’ Forum of Greater Philadelphia.
We’re very proud of these accolades, not just for their demonstration of our growth, but for their depiction of the ways our business has helped stimulate and contribute to the vitality of our local economies.
LVB: What does the future look like for Sagefrog? Does it have plans for growth?
Schmukler: The future is very bright for Sagefrog, with plans to expand our offices from Doylestown, Philadelphia and Princeton into the Lehigh Valley. For years, we’ve recognized Lehigh Valley as an underserved region and look forward to bringing our top-ranked integrated marketing services to the area.