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Pocono Mountains Visitors Bureau names new CEO

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Christopher Barrett
Christopher Barrett

A former Central Pennsylvania advertising executive has been named to replace Carl Wilgus as the president and CEO of the Pocono Mountains Visitors Bureau.

Christopher Barrett, former vice president, chief operating officer and chief financial officer for Target Media and Target Digital in Harrisburg, started the position Monday.

Before his position at Target Media, Barrett held multiple senior management roles ranging from sales and marketing to theme park operations with Hershey Entertainment & Resorts for more than twenty years.

He was also elected president and CEO of the PA Dutch Convention and Visitors Bureau, ”Visit Lancaster” a position he held for seven years.

“We are extremely excited to have Chris on board leading a topnotch destination marketing team,” said Genevieve Reese, chair of the PMVB Search Committee. “We wish Carl the very best in wherever his future endeavors take him.”

Wilgus had held the post for nearly 10 years.

The Pocono Mountains Visitors Bureau promotes tourism in Carbon, Monroe, Wayne and Pike counties.

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Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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