A former Central Pennsylvania advertising executive has been named to replace Carl Wilgus as the president and CEO of the Pocono Mountains Visitors Bureau.
Christopher Barrett, former vice president, chief operating officer and chief financial officer for Target Media and Target Digital in Harrisburg, started the position Monday.
Before his position at Target Media, Barrett held multiple senior management roles ranging from sales and marketing to theme park operations with Hershey Entertainment & Resorts for more than twenty years.
He was also elected president and CEO of the PA Dutch Convention and Visitors Bureau, ”Visit Lancaster” a position he held for seven years.
“We are extremely excited to have Chris on board leading a topnotch destination marketing team,” said Genevieve Reese, chair of the PMVB Search Committee. “We wish Carl the very best in wherever his future endeavors take him.”
Wilgus had held the post for nearly 10 years.
The Pocono Mountains Visitors Bureau promotes tourism in Carbon, Monroe, Wayne and Pike counties.