Despite a late season snowstorm and schedule delay, the 22nd annual Upper Bucks Small Business Conference & Expo on Thursday brought together 47 exhibitors, providing a business-to-business network and consumer showcase.
“There’s a nice variety of businesses, and there are people I know here,” said Deborah Nace, database marketing specialist for QNB, an expo exhibitor. “I’ve seen my new insurance agent and my dentist. It helps me personally and professionally.”
This year’s seminars were on how to use technology efficiently, how to create a thriving email marketing machine and how to take advantage of Google analytics to gauge online sales efforts.
The annual business event, originally scheduled for Wednesday, provides a way for area businesses to network and get to know one another.
Steve Gortvay, underwriting sales manager of PBS 39/WLVT in Bethlehem, is a first-time expo exhibitor. A new member of Upper Bucks Chamber of Commerce (the expo organizer and promoter), Gortvay said he finds the chamber “refreshing.”
“There’s great energy here,” he said. “You go to an event and immediately you’re part of the group. Everyone talks to you. It’s been that way today.”
Melissa Shilko, admissions and marketing director for Belle Haven Nursing Home in Quakertown, said she attended for two reasons: exposure and recruiting.
“We’re hiring. We’re here for business networking and recruiting,” she said.
Among this year’s expo goals are to help participants increase visibility, promote products and services, network and learn something new.
In its second year at Bucks County Community College Upper Bucks Campus in Perkasie, the expo provides a way to engage the community with the college’s programs and offerings and offer Perkasie area chamber members a chance to connect.
Businesses professionals can meet others in similar or complimentary businesses as well as meet consumers, who might not otherwise have easy access to their product offerings or professional services.
“I’m seeing a lot of people who have never been here before,” said Rodney Altemose, executive director of BCCC’s Upper Bucks Campus.