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Crayola unveils new ‘mess-free’ color, digital toys at toy fair

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Crayola Mess-Free Color Wonder Light Brush (contributed photo)
Crayola Mess-Free Color Wonder Light Brush (contributed photo)

Forks Township-based Crayola LLC will unveil its 2017 holiday toys this weekend at the International Toy Fair in New York.

The toys feature several new hybrid digital products designed to encourage children to engage in “open-ended, creative play in both the physical and digital worlds,” Smith Holland, president and CEO of Crayola, said in a statement.

The toys piggyback on the so-called maker movement, where children are encouraged to physically create and learn firsthand by engaging in an activity, rather than being passive receptors.

The Crayola Magic Scene Creator, for example, which enables children to create simulated animation, combines traditional nontech tools such as washable markers and paper with technology that creates the effect of a moving scene.

The Crayola Mess-Free Color Wonder Light Brush is a “paint” set for toddlers where color is applied on special paper with an electronic brush dipped into paint pots.

Another product, the Crayola Fashion Superstar, is an app-based product where children use colored pencils and markers to draw clothing and interact with their designs digitally in the app.

The company expanded on some classics, such as Silly Scents Marker Maker, part of the Marker Maker line, which enables children to make custom-scented markers and scratch-and-sniff stickers.

All of the products in the holiday line have a suggested retail price of $19.99.

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