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Gift box business goes for local, personal touch

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Easton Made is the theme of the first gift box
curated by GiftsMadeLocal.com.
Easton Made is the theme of the first gift box curated by GiftsMadeLocal.com.

An Easton advertising professional and an artisan joined forces to create a new custom gift box business, GiftsMadeLocal.com, that they hope will have area people and professionals think local and creative when it comes to gift giving.

Sarah Clark, principal of Kudu, an Easton ad agency, and Katie Antonson, who has a paper flower shop, Lille Syster, in the Eastonian Building on Northampton Street, started the company, which will ultimately target business and corporate gift-givers.

And they have started the endeavor with a trial run in a more traditional medium – the Valentine's Day gift box.

The box, which they debuted at the Easton Public Market the first weekend of February, and can be purchased at Lille Syster, is a direct-sale version of the kind of customizable boxes they can create for real estate agents, lawyers or corporate gifting.

The “Easton Made” box keeps with the theme of Easton, all products inside are Easton made, including Antonson's paper flowers, a hand-poured beeswax candle from Mercantile Home and a box of handmade chocolate truffles from Chocodiem.

Clark said the idea is to give potential new clients an idea of what can be done and how specialized such a box can be.

“These are very limited edition,” she said. “There are only so many candles being poured, so many truffles being made.”

At the same time, Clark said the duo isn't limiting itself to the hyperlocal market. As she gauges interest from new clients, she is considering Lehigh Valley Made themed boxes that can be given by real estate agents to celebrate home sales. Each box, for example, can celebrate the new community and bear the agency's logo.

Likewise, there can be personalized gifts from attorney offices to celebrate winning litigation, and personalized corporate gifts to thank top customers or salespeople.

She said boxes can be localized with state-made products, and they're looking at curating boxes for New York and New Jersey clients, as well.

For more information, visit www.giftsmadelocal.com.

Blatt Group adds division

The Blatt Group, which in 2013 changed its name from Blatt Construction of Reading, has launched a residential home improvement division.

The Blatt Group has three other divisions: Blatt Construction, Blatt Welding & Fabrication and Blatt Industrial Services.

Describing the new division as “your typical home improvement service company,” Timothy Blatt, vice president of construction, said it will give Blatt Group a greater ability to expand its business and expertise by focusing on building new relationships in the residential service market.

The Blatt Group is at 8 Tube Drive, Ontelaunee Township. For more information, visit www.blattgroup.com.

Taco Bell opens

There's a new Taco Bell fast food restaurant on Easton Avenue in Bethlehem.

The newly constructed restaurant opened Feb. 3 at 2585 Easton Ave. It replaces a former Taco Bell down the street at 3020 Easton Ave.

The new restaurant is larger than the former and is designed in the latest Taco Bell restaurant format.

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Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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