Facebook LinkedIn Twitter RSS

NEW VENTURES: P.J. Whelihan's opens 14th location; beer distributor reopens

By ,
In the middle (from left) are Lisa Mossie, vice chairwoman of Upper Providence Township
supervisors, Tim Tieperman, Upper Providence manager, Al Vagnozzi, Upper Providence supervisor,
and Bob Platzer, president and CEO of P.J.W. Restaurant Group, who are flanked by servers at the
Oaks P.J. Whelihan's grand opening and ribbon cutting.
In the middle (from left) are Lisa Mossie, vice chairwoman of Upper Providence Township supervisors, Tim Tieperman, Upper Providence manager, Al Vagnozzi, Upper Providence supervisor, and Bob Platzer, president and CEO of P.J.W. Restaurant Group, who are flanked by servers at the Oaks P.J. Whelihan's grand opening and ribbon cutting.

P.J. Whelihan's, a Pennsylvania-based bar and restaurant chain with locations in Spring Township, Allentown, South Whitehall Township and Hanover Township, Northampton County, is now up to 14 locations with the Dec. 19 grand opening of a P.J. Whelihan's in Oaks.

The new P.J.'s is in the spot of a former Max & Erma's in the Marketplace at Oaks shopping center in Upper Providence Township, Montgomery County.

The 6,000-square-foot space was gutted and remodeled and designed by Stokes Architecture, Philadelphia. The new look is a familiar update of the casual neighborhood pub atmosphere found at P.J.'s locations across southern New Jersey.

The pub is best known for its hot wings and televisions. Its wings are featured at the annual WIP Wing Bowl in Philadelphia, which is held before thousands every year on the Friday before the Super Bowl.

Thirty extra-large televisions – including eight with 80-inch screens – are placed around the bar and restaurant area.

In addition to its famous wings, the new location will offer familiar Whelihan's fare with classic bar food, seasonal salads and sandwiches.

In addition to sports, the Oaks pub will have weekend entertainment featuring local live bands and disc jockeys.

The new P.J. Whelihan's is at 180 Mill Road in Oaks. Hours are 11 a.m.-2 a.m. daily.

Beer distributor reopens

Jodi and Joe Torok are the new owners of Wise
Guys Beer Depot in Allentown.
Jodi and Joe Torok are the new owners of Wise Guys Beer Depot in Allentown.

After being closed for several months because of the death of a partner, Wise Guys Beer Depot reopened under new ownership at Second and Union streets in Allentown at the end of 2016.

Jeff Barber of Lehigh Financial Group, who opened the store in 2011, sold the business to Joe and Jodi Torok.

Joe Torok said they look forward to taking advantage of new Pennsylvania beer-sale laws, which take effect Jan. 14, which will allow Wise Guys to sell smaller volumes of beer, including six-packs and singles, in addition to the cases it already sells.

“I think the six-pack sales will be good for us because there is not a lot of competition for that in this area,” Torok said.

The couple invested in two new coolers to accommodate the increase in cold-beer sales they expect with the six-pack option.

The store also sells lottery tickets and cigars.

In addition to his wife, Torok said he is assisted by longtime friend Ken Godbolt, who has extensive experience in the beer distribution business. Torok's grown children, Justin and Brittany, also will help at the store.

Wise Guys Beer Depot is at 209 W. Union St., Allentown. For more information, call 610-351-3800.

Salon moves downtown

After nearly two years in its West End Allentown location, salon owners and sisters Gabrielle and Lauren Tomasino will move their business, Glamour Addict Salon and Spa, to a 768-square-foot South Eighth Street storefront in the city recently renovated by Cityline Construction of Allentown.

The sisters founded the salon in 2011 in Long Island. The pair had worked in the Lehigh Valley previously and were eager to return to open a salon.

Services at the salon include “trendy and innovative hair artistry” cuts, colors, highlights – including the fashionable bayalage style highlights – facials, waxing and dermabrasion.

Glamour Addict Salon and Spa will open at 24 S. Eighth St. in early February.

Massage salon opens in new shopping center

Hand & Stone Massage and Facial Spa opened at the new Hamilton Crossings shopping center in Lower Macungie Township. The spa offers a range of massage and facial services, as well as hair removal.

The salon is a franchise that is run by Clayton Cox and John Krafty.

This is the second location for the local entrepreneurs, who opened their first in Lower Nazareth Township in the Wegmans Plaza in January 2012.

The spa is at 750 N. Krocks Road, Suite 205. For more information, visit www.handandstone.com or call 610-628-9555.

Editor's note: We want to hear about your new business or product. Contact Stacy Wescoe at 610-807-9619 ext. 4104 or send an email to stacyw@lvb.com. To be considered, a new venture should be fewer than 60 days old or starting within 60 days.

You May Have Missed...

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

Leave a Comment

test

Please note: All comments will be reviewed and may take up to 24 hours to appear on the site.

Post Comment
View Comment Policy

Comments

close