Two media companies are teaming to expand their offerings.
ASR Media Productions, a for-profit television and video production company in Lower Saucon Township, will move to PBS-39 and join in a partnership to build revenue and collaborate on projects.
In addition, Ashley Russo, the president of ASR Media, will become director of business development for PBS-39, a public television station based in Bethlehem.
Tim Fallon, CEO of PBS-39, made the announcement this morning at the PPL Public Media Center at PBS-39 in Bethlehem. ASR Media is merging into PBS-39 in a no-cash deal, Fallon said.
ASR Media will become known as ASR Media at PBS-39.
“Together we will build on the trusted brands we’ve all come to know and love,” Fallon said.
ASR Media will bring its staff to PBS-39 in a move that’s expected to increase efficiencies and cost-savings, he added.
PBS-39, which has a staff of 38, also announced it hired DaWayne Cleckley as vice president of marketing and Maria Esposito as managing director of advancement.
Once the merger is complete, PBS-39 will have 47 employees.
ASR Media will relocate its seven employees – including Russo – to PBS-39, a move which takes effect May 16, she said.
“We’ve done collaborations with PBS before. We’ve done three TV collaborations as well as a dozen projects, so we have a great working relationship,” Russo said. “It made sense to take it to the next level.”
The two companies collaborated on several productions, including “Roey’s Paintbox – Art is for Everyone,” “Fireflies Musical Yoga for Kids” and “Mechatronics.”
“We don’t plan to miss a beat,” Russo said. “We are just finishing up our eighth season of ‘The Peak’ and also videos for lots of events in the Lehigh Valley.”