Facebook LinkedIn Twitter RSS

Private media firm to join public TV station

By ,
Ashley Russo, left, president of ASR Media Productions, joins Tim Fallon, CEO of PBS-39, at a press conference this morning to announce a partnership between the two companies.
Ashley Russo, left, president of ASR Media Productions, joins Tim Fallon, CEO of PBS-39, at a press conference this morning to announce a partnership between the two companies. - (Photo / )

Two media companies are teaming to expand their offerings.

ASR Media Productions, a for-profit television and video production company in Lower Saucon Township, will move to PBS-39 and join in a partnership to build revenue and collaborate on projects.

In addition, Ashley Russo, the president of ASR Media, will become director of business development for PBS-39, a public television station based in Bethlehem.

Tim Fallon, CEO of PBS-39, made the announcement this morning at the PPL Public Media Center at PBS-39 in Bethlehem. ASR Media is merging into PBS-39 in a no-cash deal, Fallon said.

ASR Media will become known as ASR Media at PBS-39.

“Together we will build on the trusted brands we’ve all come to know and love,” Fallon said.

ASR Media will bring its staff to PBS-39 in a move that’s expected to increase efficiencies and cost-savings, he added.

PBS-39, which has a staff of 38, also announced it hired DaWayne Cleckley as vice president of marketing and Maria Esposito as managing director of advancement.

Once the merger is complete, PBS-39 will have 47 employees.

ASR Media will relocate its seven employees – including Russo – to PBS-39, a move which takes effect May 16, she said.

“We’ve done collaborations with PBS before. We’ve done three TV collaborations as well as a dozen projects, so we have a great working relationship,” Russo said. “It made sense to take it to the next level.”

The two companies collaborated on several productions, including “Roey’s Paintbox – Art is for Everyone,” “Fireflies Musical Yoga for Kids” and “Mechatronics.”

“We don’t plan to miss a beat,” Russo said. “We are just finishing up our eighth season of ‘The Peak’ and also videos for lots of events in the Lehigh Valley.”

Also Popular on LVB

Brian Pedersen

Brian Pedersen

Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at brianp@lvb.com or 610-807-9619, ext. 4108. Follow him on Twitter @BrianLehigh and read his blog, “Can You Dig It,” at http://www.lvb.com/section/can-you-dig-it.

Leave a Comment

test

Please note: All comments will be reviewed and may take up to 24 hours to appear on the site.

Post Comment
View Comment Policy

Comments

close