As a small-business owner, the appearance of your business, from the outside, speaks volumes.
If people have trouble finding you because they can’t see or clearly read your sign, or worse, you have no sign, you can have trouble getting a lot of people in your door.
In the age of Amazon and online shopping, providing that personal touch sets your small business apart, but you still need an appealing exterior to lure people.
A neat, clean and welcoming façade serves as your introduction to potential customers and their first impression of your business.
The Easton Main Street Initiative, a nonprofit, wants business owners to apply for funds to improve their façades and signs in the city’s downtown business district.
The application period ends May 9.
With Northampton County Council’s continued support, the nonprofit can use funds from county programs to help property and business owners pay for improvements, signage and design costs.
Eligible buildings have to be in the “Main Street Revitalization Target Area,” a 20-square block area from Route 22 south to Washington Street and Larry Holmes Drive and west to Sixth Street. The nonprofit will consider any exterior improvements for the grant, including paint, windows, repointing, doors, maintenance, façade repair, lighting and signage.
The grant program is a 50 percent match of project costs up to $10,000. Signage grants will be matched up to $1,500. Design professional fees also are eligible for grant funding as part of the total project.
The design committee for the Easton Main Street Initiative will evaluate applications on a host of criteria, including location and visibility from main corridors and aesthetic, business and historic impact.
The full guidelines and application can be viewed at http://www.eastonmainstreet.org/facade/