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Can You Dig It

Here’s to an industry that offers a well-lit place and high pay

These awards are for the top teams in the
PHOTO COURTESY OF MANUFACTURERS RESOURCE CENTER/ These awards are for the top teams in the "What's So Cool About Manufacturing?" student video contest.

A clean, well-lit workplace and a high-paying job to boot. Plus, no college debt?

These are just two (or three) of the perks offered by many manufacturers in the Greater Lehigh Valley. Some of these companies were showcased Feb. 23 during the awards ceremony for a student video contest at ArtsQuest Center at SteelStacks in Bethlehem.

What’s striking about the “What’s So Cool about Manufacturing?” video contest is not only the talent on display in the creative snapshots of real manufacturing workplaces but the diversity of companies in our region that make things.

It’s encouraging and empowering to know that in the Valley, we have companies that make everything from crayons to candy and guitars, batteries and parts for big, massive trucks. These companies do so much to not only keep commerce flowing through the region but America, as well.

That our youth are showing such an interest in working in these fields bodes well for the future. And so do average starting salaries of about $60,000 and workplaces that allow people to move about and operate advanced technology in environments that are light years away from the dark, dismal plants often envisioned by those unfamiliar with how far the industry has come.

For this contest, each team created a short video capturing the workplace of a manufacturer in the Greater Lehigh Valley. Online votes were cast in mid-February at www.dreamitdoitpa.com.

Thirty teams competed, from middle schools throughout Lehigh, Northampton and Carbon counties, plus three pilot programs in Schuylkill County and another in Quakertown, in Upper Bucks.

For the second year in a row, Northampton Area School District took home the Viewers’ Choice award, this time for its video of Piramal Critical Care in Hanover Township, Northampton County.

You can view the rest of the winners at www.dreamitdoitpa.com.

For taking the opportunity to showcase their video-editing talents, all students should be proud of their achievements and the skills they learned. Hopefully, it will encourage some to enter a rewarding field.


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