Quaker Steak & Lube is ready to unveil a new location in New Jersey, and is doing so with a sneak peek that includes giving away 200 buckets of chicken wings. It’s the first foray into the region by this national franchise.
A motor sport-themed franchise restaurant with 15 locations in Pennsylvania, Quaker Steak and Lube will open its 7,000-square-foot Pohatcong Township, N.J., location at 11 a.m. Wednesday. Today, though, it offers a preview by giving away a bucket of chicken wings to the first 100 guests to arrive at 1 p.m. and again at 7 p.m. at its 298-seat restaurant.
“We are very excited to be opening in this market, especially given all of the motor enthusiasts and families in the area,” said Nelson Gonzalez, marketing manager for Lube It Up LLC, the company that owns the new Quaker Steak Pohatcong location and the other New Jersey locations in Brick and Edison.
Gonzalez said 190 employees have been hired at the new location, and most are full time.
Monday night, the Pohatcong restaurant will host a reserved VIP event with a ribbon cutting and will raise money to help support the Phillipsburg Emergency Squad. Fire trucks, ambulances and other vehicles and motorcycles will be on display.
In addition to Monday’s fundraiser, Gonzalez said, Quaker Steak in Pohatcong will eventually have “give back” nights when it will partner with community organizations and donate a portion of its sales proceeds, and also will organize coat drives and food drives at the restaurant.
Known for its chicken wings and sauces, Quaker Steak & Lube has won numerous awards throughout the years, including first place three years in a row at the National Buffalo Chicken Wing Festival in New York. The restaurant, which is open for lunch and dinner, also offers steaks, burgers, wraps, salads and sandwiches.
Among the many motor sport-themed memorabilia that graces the walls and ceilings of Quaker Steak are a Kurt Busch NASCAR car, three Harley Davidson motorcycles and a snowmobile – all of which hang from the ceiling.
Other attractions, Gonzalez said, are a vehicle that sits on a hydraulic lift, like the ones used in an auto repair shop, an outside patio and bar and a gas station-like exterior design, where customers can pull up and ring a bell when they pick up a takeout order.