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Elevator speech, in two minutes and counting

How do you sell yourself, or your company, product or service in only two minutes?

You know, that one big chance you get to really show your stuff.

And sometimes that one chance you may never get again.

Well, whether you’re heading to the job interview of a lifetime or meeting for the first time with a potential client that could take your business to new heights, devising ways to deliver your message effectively and in a timely manner is the key to making a lasting impression.

In today’s business world, it’s better known as an elevator speech.

Here – largely courtesy of James Caan on LinkedIn – are easy steps to keep in mind when creating an effective elevator speech:

• Keep it simple.

Try to stay away from big, fancy words that may be confusing or may take away from your true message.

In other words, stay professional but not boring.

• Know your stuff.

Keeping it brief has to also mean that you can answer any questions that might be thrown your way, so be prepared and know your audience.

• Don’t try too hard.

Just generate enough to pique their interest and devise a unique selling point.

• Don’t wait until it’s too late.

Instead, take time someday and develop a generalized two-minute speech that you would give if presented with the opportunity to sell yourself, your company, product or service.

• And lastly, always remember to remain confident.




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