Organic farming as a business opportunity

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The Rodale Institute research farm started a new
model called the Agriculture Supported Community. (Contributed photo)
The Rodale Institute research farm started a new model called the Agriculture Supported Community. (Contributed photo)

With organic agriculture already a $31 billion annual industry just for food and beverages, a Berks County research farm is seeking to partner with businesses and organizations to further promote healthy eating.

Behind executive director Mark Smallwood, the Rodale Institute in Kutztown started a new model called the Agriculture Supported Community which targets food deserts and underserved communities, said spokesman Aaron Kinsman of the institute. A food desert is a geographical area where residents have little access to a healthy, affordable food.

“This program has done very well for us; we distribute to Allentown, Reading, Bethlehem, Easton and here at the farm for 200 families,” Kinsman said.

Allentown Mayor Ed Pawlowski is working with Rodale Institute on an initiative to bring organic agriculture to vacant lots and open spaces in the city to create access to people who normally wouldn't have it.

This initiative is in the planning stages but should launch in 2015.

Smallwood, known as “Coach,” became inspired by the organic movement as a child and noted that his grandmother was a driving force.

As his career progressed, he became a teacher and basketball coach.

“I found opportunities to get into business and began coaching businesses on how to take a more environmentally friendly approach,” Smallwood said. “As I developed an expertise for that, the coaching skill-set worked over into business very easily.”

Smallwood started consulting for the green industry and became a local forager for Whole Foods, which helped to achieve a 90 percent diversion rate from the grocery chain's landfill.

He stayed with Whole Foods for six years before joining Rodale Institute, where he is in his fourth spring growing season.

“Here, change is widely accepted; innovation is widely accepted,” Smallwood said.

The institute conducted a 33-year farming trial where it grew conventional soil next to organic soil and compared results.

“We are building healthy soil,” Smallwood said. “What we now feel strong about, with lots of data, is that organic agriculture is one of the answers to redirecting climate change.”

Among other data, the trial found that organic farming uses 45 percent less energy and is more efficient. Also, conventional agricultural systems produce 40 percent more greenhouse gases.

“It's sometimes a bit of an arduous process,” Smallwood said, referring to organic agriculture. “Some people stray because to do it without chemicals is not as easy.”

As an example, farmers who do organic agriculture have to document everything they do, whereas those who do “traditional” agriculture are not required to, according to Smallwood.

Interest in organic products, from food to cosmetics, is exploding.

Last year, all organic agriculture in the food and beverage industry grew to $31 billion. Ten years ago, it was at $8 billion, Smallwood said.

While retail stores and supermarkets continue to increase the amount of organic offerings on shelves, others such as Walmart, are entering the market for the first time, which Smallwood said can be both good and bad.

“If Walmart does something good, it's big. We hope it's a good thing,” Smallwood said. “They claim to cut costs on organic food. Someone is going to have to pay, and I just hope it's not the organic farmer.”

Typically, Walmart is in a specific industry to make money, Smallwood said.

“But if they are in it for the right reason, to create support, then we are all for Walmart,” he said. “We are hoping they will reach out to us to assist them.”

Brian Pedersen

Brian Pedersen

Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at brianp@lvb.com or 610-807-9619, ext. 108. Follow him on Twitter @BrianLehigh and read his blog, “Can You Dig It,” at http://www.lvb.com/section/can-you-dig-it. Brian also has a strong interest in health and fitness. He works part-time as a personal trainer at Steel Fitness Riverport in Bethlehem and earned his personal fitness trainer certification from World Instructor Training Schools.

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