The game of golf has been growing in popularity.
From world-best golfers such as Tiger Woods and Phil Mickelson to controversial players in the PGA such as John Daly and Rory Sabbatini, the game runs the gamut of captivating entertainment and keeps people such as me glued to Twitter (when I can’t watch a television), following live coverage of almost every event.
But a youth movement also is fueling interest.
Take Jordan Spieth, for example. A 20-year-old Texan – whose parents are alumni of Saucon Valley High School in the Lehigh Valley – Spieth has finished in the top 10 in almost 40 percent of every PGA Tour event he has played.
And he’s not the only player who has made a big name for himself at a young age. Rory Mcllory, Rickie Fowler and Keegan Bradley are just a handful of the many others who started young and now, in their mid-20s, are recognized internationally.
So, it makes sense that adolescents are looking up to these guys with determination and are given a spark of hope that they could emulate their achievements.
One amateur in the Lehigh Valley is hitting the ground running in that regard and building his own reputation … and he’s only 6.
Meet Caleb Corsa, potentially the next Lehigh Valley golf star – or golf media star.
Caleb and his father Justin, of West Allentown, have been stirring up quite the conversation in the local golf community … and it’s because of Caleb’s “golf rap videos.”
Yes, you read that right. A 6-year-old is making rap music videos about golf. And, really … who wouldn’t want to watch this?
The idea has its roots from when Justin and Caleb created a music video about Caleb’s “Ford F-150 Power Wheels truck” called “My Truck.” The entire video was created on an iPod Touch.
Later, when Caleb turned 5, he started playing golf. So Caleb and his dad thought it would be fun to make a video called “I Love Golf.”
Little did they know that this video was just the beginning of a series that would land for Caleb sponsorships and air time on The Golf Channel, Fox Sports, Golf Digest, CBS Sports, CNN and even PGA.com.
And one of the coolest things about this is that Caleb, who is in kindergarten at Jewish Day School in Allentown, quickly is learning what it’s like to run a business.
While the main purpose of the videos is fun, they also are teaching Caleb about business and marketing – forming partnerships with organizations, promoting products and acquiring sponsorships.
While his father is at the helm of the business end, Caleb isn’t only expanding on his golf etiquette, but his professionalism in the business world as well.
So far, Caleb has made four rap videos—most of which were created “on the fly”— and are focused on the elements of golf that Caleb most enjoys.
The second video in the golf series is titled “Humpday.” Caleb was spending time at work with his father at Enter.net in Allentown and he [Caleb] created “humps” out of the putting mat in the office. The two created a song by mixing golf and hump day (aka Wednesday).
The third video is “Puttin’ 101,” which gives tips on putting, Caleb’s favorite part of the game.
The latest video is “ABC’s of Golf Etiquette,” in which Caleb offers tips on the game. Caleb runs through the alphabet choosing different words, collaborating with his father to write the lyrics.
After the popularity of the first two videos, independent golf companies wanted to feature some of their products in Caleb’s videos. Some of the brands included in his later videos are golferaid.com, photoballmarker.com, golfdotz.com, ineedtheball.com, skrambleclothing.com and most recently a Canadian golf apparel brand, longballinc.ca.
Caleb and his father created sponsorship packages that include products featured in the video, name and website at the end of the videos, social media contests and promotions and giveaways.
“We never thought companies would take such an interest in Caleb C’s videos,” Justin said. “It’s been a wonderful way to teach Caleb about business and marketing.”
Caleb takes great pride in having sponsors and said he feels very lucky to have companies take an interest in him.
Caleb has been interviewed by television stations WFMZ, ABC6, CBS3 and FOX29 and radio station B104.
The interviews can be found here.
And while Caleb continues to learn the fundamentals of business, his passion for the game is only growing stronger.
Caleb practices once a week and plays about six holes every few weeks. He also tries to play mini-golf once a week with his 3-year-old brother Sammy.
His favorite mini-golf courses are Bear Rock Junction in New Tripoli and Putt U in Center Valley.
He has his own website and golf logo. He and his father have developed stickers and embroidered patches and have sent them to fans around the globe.
The logo is a golf ball with headphones, and Caleb’s slogan is “Golf + Rap + Lots of Fun!”
He and his father are developing youth-sized clothing, hats, T-shirts, etc., which will be for sale on the website, and they’re looking into donating money to youth charities.
Their social media handle is @ilovegolfvideo on Twitter and Instagram.
Keep an eye for Caleb’s next drive down the Internet fairway.