Annarose Ingarra-Milch’s mother Lucille Ingarra always went out for lunch.
She did so because she wanted to celebrate every day of life.
That philosophy is one of the four planks – or diamonds – in “Lunch With Lucille,” a book written by Ingarra-Milch on best practices and fundamentals for business.
Ingarra-Milch was the guest speaker this morning at a Northeast Berks Chamber of Commerce breakfast meeting at Kutztown Fire Co.’s banquet hall.
Co-owner of ROI Training & Consulting in Reading, Ingarra-Milch wrote the book after her mother died in 2009. The business consultant and trainer saw in her mother – who became a young widow in 1958 when Ingarra-Milch’s father died – four overriding principles to be applied to business and life.
“I was fortunate enough to watch how she did it,” Ingarra-Milch said to the gathering of about 40 business operators.
The first diamond is to change your perspective, she said.
“Look at your business from all different angles,” Ingarra-Milch said, including from customers, employees and most anyone.
“You have to be able to expand your mind as entrepreneurs,” she said. “Just keep asking others: ‘What can I do better?’ ”
The second diamond is to let go of the past, she said.
Do not get stuck in what could have been or should have been, Ingarra-Milch said. Let go of the anxiety, and don’t keep doing things just because you always did them that way.
The third principle is to take control of your future.
“Write your goals, put them on paper,” Ingarra-Milch said, both professionally and in your personal life.
“Write a business plan because it’s your game plan,” she said. “Keep updating it and looking at it.”
Having a “gratitude attitude” is the fourth diamond and the meaning behind the name of the book.
“Celebrate every single day,” the author said, referencing how her mother would have a daily toast at lunch.
Appreciate life and smile, because employees and others see how your carry yourself.
“Have a glorious attitude, because that’s how you attract people to you,” Ingarra-Milch said.
Finally, Ingarra-Milch touted a chain of persistence which links the four diamonds, or principles. Citing Ralph Waldo Emerson, she talked about the power of persistence in business.
“Keep it up, keep practicing, and the task becomes easier,” she said.