Merchants see success of downtown gift card program

Source: The Morning Call

- Last modified: April 7, 2014 at 9:39 AM

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For some people, gift cards are lazy and impersonal. For others, they are convenient and practical. For Easton Main Street Initiative, which debuted its Downtown Easton Gift Card program in late September, they are an innovative way to explore and invest in the city's downtown.

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