Editor At Large

McDonald's might streamline its menu

- Last modified: April 4, 2014 at 9:55 AM

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“Four burgers and four fries,” my buddy ordered from the neighborhood McDonald's about four decades ago.

It was a simpler time in terms of food menus. There was no Big Mac on the menu. And he didn't have the option to order an extra large fries.

Since he was hungry, and since he was big, he had no other option than to go for the "four and four" – and he wolfed them down faster than the Philadelphia Eagles ran DeSean Jackson out of town.

We talk about McDonald's a second time in recent weeks because the mega-franchise faces flat sales and stiff competition.

Business Insider wrote a nice piece on how McDonald's could change in the next few years as it tries to hang onto market share. The article noted, for example, that the overloaded menu at McDonald's could be overwhelming workers. (I think that it overwhelms the consumer, as well.)

Business Insider's 11 recommendations for McDonald's included:

-- A return to basics on its menu.

-- Offering more fruits, vegetables and salads.

-- Using higher-quality ingredients.

-- Ordering and paying by smartphone to streamline pickup.

-- Offering family-sized meals for sharing (similar to KFC).

For the Business Insider story, click here.

Meanwhile, I think I'm getting hungry for a $2 fish filet, the McDonald's special of the season.

Bill Kline

Bill Kline

Editor Bill Kline can be reached at billk@lvb.com or 610-807-9619, ext. 15. Follow him on Twitter @BillKline24.

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