Pennsylvania wineries can now sell their wine products at prices below the state-run wine and spirit stores, according to a regulatory change announced today by the Pennsylvania Liquor Control Board.
The change, which took effect Saturday, eliminates the rule that licensed limited wineries selling wine to the state could not discount the same varieties at their own establishments.
“Previously, Pennsylvania wineries had to sell their wine to the PLCB for a significant discount to account for the agency’s markup and liquor tax,” Joseph Brion, PLCB chairman, said in a statement. “We believe that requirement impacted what wine our in-state wineries sold to us. It is our hope the change will encourage wineries to expand their selection in our stores to benefit consumers and the industry as a whole.”
The PLCB currently sells more than 100 Pennsylvania wines in its listed and luxury product divisions. It also has a PA Preferred program, which launched last July and added 43 new Pennsylvania wines.
There are 12 wineries participating in the program.
In total, the commonwealth has more than 150 wineries, according to the Pennsylvania Winery Association. Those wineries have an economic impact of more than $2 billion.
“The regulatory change was a small but important step for Pennsylvania wineries,” said Tim Holden, a PLCB board member and former congressman.
Wine sales accounted for more than $821 million, or nearly 42 percent, of state retail sales in the last fiscal year, according to PLCB records.