Berks entrepreneur to launch new apparel line

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Katie Kozloff Banks of Wyomissing has moved her business into the Jump Start Incubator in Reading to launch her next endeavor.
Katie Kozloff Banks of Wyomissing has moved her business into the Jump Start Incubator in Reading to launch her next endeavor.

A Berks County woman saw a need for fashionable fitness clothes for plus-size women and has turned it into a growing business.

Three years later, Taffy Activewear is a success, and Katie Kozloff Banks of Wyomissing has moved her business into the Jump Start Incubator in Reading to launch her next endeavor.

While Taffy Activewear is exclusively for women sizes 14 to 24, her new line, Katie K Active, is an extended size active-wear line in sizes 2 to 24.

The Taffy line sells tops, pants and jackets ranging in original retail price from $30 to $64. The Katie K line is in development.

She said she discovered the need when she was working as a trainer in a Philadelphia gym. She noticed many of her clients were larger than size 12 and were having trouble finding stylish workout clothing; instead they wore oversized T-shirts and sweatpants.

Kozloff Banks said the incubator is a big part of her plan to launch and grow the new line.

“I’m still a startup company and I can’t afford to hire five people,” Kozloff Banks said. She said the incubator has experts in fields ranging from marketing to financing who are helping her with her business plan.

“They’ve really been great. There are people on the staff to help with all of the different [business] facets,” Kozloff Banks said.

Taffy Activewear is sold at Burlington Coat Factory, TJ Maxx and Marshalls stores. It also is sold online at www.shoptaffy.com and amazon.com.

Ed Kundahl, an Allentown computer consultant, has formed a new business, BusinessCreator Inc.

Kundahl recently sold his company, IdeaOverTen, to a larger web development firm and has opened his new business in his former Allentown offices, which he is remodeling.

BusinessCreator Inc. specializes in local search marketing and video search engine operations.

“Our goal is to make our clients the No. 1 searched site in their field,” he said.

Using LSEO, or local search engine optimization, and lead generation, Kundahl said his company uses a holistic approach to improve a company’s placing in search results.

He said while there is a complicated science involved in obtaining the best search results for a website, video also is becoming a growing factor used by Google to rank websites, and that is an important part of what the company does.

But, he said, that is only one factor.

“There are a lot of different search options today, and most companies aren’t using them,” Kundahl said. “The idea is even if there is a search change by Google, they won’t be affected because they’ll be so solid.”

BusinessCreator Inc. is at 47 N. Jefferson St. in Allentown. For more information, visit www.businesscreatorplus.com.

A ribbon cutting was planned for Feb. 27 at the new NorthStar Dental Care in Nazareth. The office, on the second floor of 430 Nazareth Pike, is the second office for Dr. Marwan Bassil, who also has a location in Bridgewater, N.J.

The practice specializes in general and cosmetic dentistry. Bassil also is certified in implantology, full-mouth reconstruction and Invisalign.

For more information, visit www.mynazarethdentist.com.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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