Editor At Large

Lunch business tramples 'rights' of breakfast diners at McDonald's

- Last modified: February 27, 2014 at 4:56 PM

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Ever have a hankering for a McDonald's Egg McMuffin for lunch?

I didn't think so.

If you did, though, you might know that you're out of luck, as McDonald's shuts off the sale of breakfast items at about 10:30 a.m. on weekdays and about 11 a.m. on weekends.

Have you wondered why the mega-franchise stops serving breakfast so early?

I didn't think so.

But if you did, it's because it needs the grill and kitchen space to get ready for its busy lunch period, reports Ashley Lutz of Business Insider.

The lunch business is so large that most McDonald's need a lot of time to prepare. Since there is not enough kitchen capacity to handle both the breakfast and lunch menus at the same time, breakfast gets eliminated.

One exception, Lutz says, is after midnight, when traffic is light, allowing McDonald's to also offer limited breakfast items – should the franchise choose to do so. For the story by Lutz, click here.

Personally, I'd love to see McDonald's sell hash browns around the clock.

And I'm just kidding about wondering why McDonald's stops serving breakfast so early. I am certain it is a (chicken) nugget of interest among young Americans everywhere who wake up at noon every Saturday and Sunday.

Bill Kline

Bill Kline

Editor Bill Kline can be reached at billk@lvb.com or 610-807-9619, ext. 15. Follow him on Twitter @BillKline24.

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