IronPigs to add bacon to 2014 uniforms, expect big sales

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Photo courtesy of the Lehigh Valley IronPigs
Photo courtesy of the Lehigh Valley IronPigs

Did somebody say bacon?

Yes, the Lehigh Valley IronPigs did. The Philadelphia Phillies Triple A minor league baseball team announced Monday that it was undertaking the first major uniform change in its seven-year history to introduce a Saturday bacon-themed uniform.

And, when bacon talks – people eat … er … listen.

The team already made national news with the announcement, which is what team spokesman Jon Schaeffer was seeking.

"It's a great way to generate excitement, and it's been tremendously well received so far," Schaeffer said. "Everybody loves bacon. We love bacon."

While it is getting all of the attention, the bacon-themed uniform isn't the only change. Schaeffer said Friday night uniforms will be black and have a molten steel theme to pay homage to the Lehigh Valley's history with Bethlehem Steel.

On Sundays, the uniform will boast an image of the Liberty Bell and will bear retro-pastel blue and red colors reminiscent of the Phillies' uniform from the 1970s and 1980s.

Schaeffer noted that the uniform for Sunday through Thursday games will maintain the iconic, gray, iron-studded pig head that fans have seen for the previous six seasons.

"That primary logo has been very successful for us," he said.

Besides generating excitement, the new logos and uniforms should bolster merchandise sales, Schaeffer said.

"It's fairly common for a professional sports team to change up their uniform every so often for that reason," he said.

The team had been teasing the big change with a series of billboards around the Lehigh Valley leading fans to the website www.smellthechange.com. More information on the logos is available on that website.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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