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Editor at Large

The volatile business of love

- Last modified: February 14, 2014 at 11:21 AM

Florists always put the “petal” to the metal for Valentine's Day.

It's one of the most important times of the year for revenue, and that's why Thursday's nor'easter that belted the East Coast was bad news for florists.

Many men order flowers for delivery on Feb. 13 (Thursday), as well as on Valentine's Day (today). Thursday's storm made deliveries treacherous or impossible, and the weather also curtailed walk-in traffic.

Today, the roads are better but still tricky, particularly in the morning. On top of that, florists likely will have many deliveries to make today that originally were planned for Thursday.

Meanwhile, it's not like flowers have a long shelf life. Flowers not purchased – or not delivered – end up as wasted inventory.

On the other hand, florists saw this storm coming and typically can be nimble enough to adjust by moving up deliveries, where possible.

Also, Thursday's storm might have prevented many men from going to work that day and today – giving them plenty of time to pick up the phone or go online to order flowers for Valentine's Day delivery to their sweetheart.

Gentlemen, there's still time.


-- There are only two seasons in Pennsylvania: winter and road construction. In other words, you never have clear sailing on its highways.

-- Anyone see that TV commercial by New York state telling businesses they will "pay no taxes" for 10 years if they set up shop in the Empire State? That's quite a bold statement, as I am fairly certain the feds are not on board with that concept.

-- Office fridges are like freeways. Traffic grows to jam every lane of an expanded freeway. And food and drinks multiply to jam every shelf of an office fridge, no matter how big it is.

-- Generally speaking, long messages left on the phone are impolite. What's worse is when a caller blurts out the return phone number in lightning speed in the final seconds of a long message. Yep, you have to listen again to the entire message in order to accurately retrieve the number.

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