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Hatfield's K'NEX partners with Goddard School

By , - Last modified: January 17, 2014 at 10:20 AM
(Contributed photo) K'NEX are made in Hatfield.
(Contributed photo) K'NEX are made in Hatfield.

From now through Feb. 15, more than 400 Goddard Schools nationwide will use Hatfield- based K'NEX's construction toy pieces to develop an invention, thanks to the companies partnering to implement the Teach, Play, Learn program.

Pre-school children in each of the schools will identify a problem and use the K'NEX toy line of Tinkertoy pieces to help solve it. In the process, students will learn and utilize concepts of communication, collaboration, critical thinking and creativity, along with science, technology, engineering and mathematics (STEM).

"The Goddard School shares our passion for developing these vital 21st century skills in the leaders of tomorrow," said K'NEX president and CEO, Michael Araten. "We are pleased to be working with them to enhance these skills in their students."

The Goddard School is a middle states-accredited preschool and reaches more than 45,000 students in more than 35 states, and is celebrating 25 years in business. The school teaches children ages six weeks through six years. Locations include Bethlehem, Easton, Quakertown, Doylestown, Wyomissing, and a new location opening this summer in Breinigsville.

More than 20 years ago, K'NEX began producing products to encourage children to imagine, build and play, while challenging their growing minds.

"For most children, construction toys are their first encounter with STEM," Araten said.

Through this campaign and partnership, K'NEX and The Goddard School hope to inspire 21st century readiness, imagination and STEM skills in children.

"In order to succeed in school, college and the workplace, children will need to be well-equipped with these 21st century skills," said Craig Bach, vice president of Education at Goddard Systems, Inc., franchisor of The Goddard School.

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Jennifer Glose

Jennifer Glose

Reporter Jennifer Glose covers health care, Berks County and other topics. She can be reached at jenniferg@lvb.com or 610-807-9619, ext. 111. Follow her on Twitter @jenniferg_LVB and read her blog, “Networking,” at http://www.lvb.com/section/networking-blog.

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