Description: Founded in 2006, Liquid Interactive is a marketing agency specializing in digital strategy, social media strategy, email marketing, Web design and other services.
Best Decision: Becoming a true digital agency. The company has focused its services and expertise solely on digital and interactive marketing, rather than engaging in traditional advertising.
Key Contributors to Success: Maximizing opportunities with customers, despite the recession, and making careful decisions about hiring and investing.
Qualities Sought in Employees: Expertise in the field and a passion for the work— people who love what they do and rock at it. In addition, Liquid Interactive employees have a good work ethic, are fast learners, are quick on their feet, and are generally fun to be around.
New Product: The company plans to release an open-source mobility framework that will allow Web developers and programmers to rapidly develop mobile applications using standard Web-based languages.