Description: Founded in 1997, American Bank offers a comprehensive array of banking products and services.
Best Decision: Focusing on online banking from the start, and operating from a single location.
Key Contributors to Success: Commitments to efficiency and loan quality. By having only one location, the bank keeps costs low while still meeting customer needs. The bank also has maintained strong underwriting standards that ensure a solid loan portfolio.
Qualities Sought in Employees: Bank employees are entrusted with private, personal information on a daily basis, so every team member is expected to maintain a high level of honesty and integrity. Team members also are expected to have positive, professional attitudes and strong communication skills.
Goals: Open a subsidiary, American Bank Mortgage Company, to serve customers in northeast Pennsylvania and New Jersey.
New Products: Mobile banking and mobile deposit, which allow customers to bank with their smartphones.