New Ventures: Phantom fans find team gear at mall kiosk

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The Lehigh Valley Phantoms have opened a merchandise kiosk on the first floor of Lehigh Valley Mall in
Whitehall Township
The Lehigh Valley Phantoms have opened a merchandise kiosk on the first floor of Lehigh Valley Mall in Whitehall Township

The stadium isn't finished yet and they won't start playing in Allentown until next year, but Lehigh Valley Phantoms merchandise is getting easier for fans to find.

The American Hockey League's Philadelphia Flyers affiliate team now has a merchandise kiosk inside the Lehigh Valley Mall in Whitehall Township. And it seems like the team's ownership is expecting brisk sales at the kiosk.

Team co-owner Rob Brooks said this is the first time the Phantoms have had official team merchandise for sale in the Lehigh Valley. The Phantoms are scheduled to begin play next fall at the PPL Center that is being built at Seventh and Hamilton streets, Allentown.

“We've had very little [merchandise] and it was all online,” he said.

Even with no real promotion of the kiosk, sales have been brisk from people who just dropped by because they were at the mall.

“The fan support we're receiving in the Greater Lehigh Valley region is tremendous,” Brooks said. “Opening season is still 10 months away, and we've already sold 2,600 season tickets. Our fans have been asking us for Lehigh Valley Phantoms team merchandise, so we're thrilled to launch our first local retail outlet for them.”

The Lehigh Valley Phantoms kiosk is near Starbucks on the first floor of the mall, which is at the intersection of Routes 145 and 22. The kiosk will be open during regular mall hours.

Checkers debuts in Bethlehem

The Lehigh Valley has its first Checkers fast food restaurant. The eatery opened in the building that formerly housed an Arby's restaurant on Easton Avenue in Bethlehem.

The franchise drive-in restaurant features made-to-order burgers, fries, hot dogs, shakes and other fare.

The concept was founded in Mobile, Ala., in 1986, and there are more than 800 locations.

The new restaurant is at 2585 Easton Ave., Bethlehem. For more information, visit www.checkers.com.

Party store comes to Easton

Northampton County folks looking to party need look no further than Party It Up.

The new shop in Easton carries party supplies and offers balloons and balloon arches and sculptures for a variety of types of parties.

Mary Ulmer, who owns the shop with her husband, Dan, said it is a fun business.

“We wanted to [be in] business with people who are happy and having a good time,” she said.

While the primary focus is supplies for children's birthday parties, the store stocks a wide variety of theme items for different types of parties, Mary Ulmer said.

There are gift items, such as candles and Ty Beanie Babies, for sale, and practical party items such as catering-style chaffing dishes and platters.

The store even sells themed shot glasses for adult birthday parties.

Party It Up is at 391 Town Center Blvd., Easton.

For more information, call 610-438-8440.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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