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ON THE FRONT LINE Kate Elfatah of House of Minerva LLC

Designer, producer and consultant Kate Elfatah owns and operates three businesses in Macungie: House of Minerva LLC, which makes handmade wares for women and children and also has a digital media marketing company, and The Looking Glass Revue, which is a burlesque and comedy troop. For information, visit www.houseofmineorva.com.

What’s your take on the local economy?

Most businesses are feeling the effects of the “not so great economy,” including all three of my own. I think where we are right now is not so much that there is not money to be spent and made, but more that people are scared due to what their future may hold.

The last few years of the downfall of our economy, locally and nationally, have turned people’s mindsets negatively on pricing models and spending habits. It will turn around; it will just take time.

What issues are you most concerned about?

I am concerned about the state of my fellow small-business owners. Small business is the heart of our community and economy. I’m hoping that there are others in the community that will not shy away from starting their own business or even more importantly other business coming to our area to do business.

How did you build a connection to the community?

Social media, lots of personal networking along with helping others in the small-business community. I love to assist other small-business owners with all I have learned and how I have been able to build and grow three businesses in a little over three years.

What would you do to improve your business?

Hire more employees. Finding the time to balance training and setting the correct expectations is a struggle for many small businesses, including mine. Knowing one’s growing potential to be sure you can manage the growth is always on my mind.

Editor’s note: On the Front Line appears periodically and offers insight on running a small business in the region. If you have a suggestion for a subject for “On the Front Line,” please email Bill Kline at billk@lvb.com.

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