Lehigh Valley Realtor launches Berkshire Hathaway name

By - Last modified: November 12, 2013 at 12:07 PM

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From left: Ron Eichenberg, president of the board of commissioners for Lower Macungie Township; U.S. congressman Charlie Dent; Chris Rader, vice president/sales manager for the Allentown office; and Doug Patt.
From left: Ron Eichenberg, president of the board of commissioners for Lower Macungie Township; U.S. congressman Charlie Dent; Chris Rader, vice president/sales manager for the Allentown office; and Doug Patt. - (Photo By Jennifer Glose)

Prudential Fox & Roach Realtors, which includes Prudential Patt, White – the largest residential real estate agency in the Lehigh Valley – today officially became Berkshire Hathaway HomeServices Fox & Roach Realtors.

Several events are being held throughout the company's footprint today, starting with a sign unveiling and ribbon cutting this morning at the former Prudential Patt, White office on Hamilton Boulevard just west of Allentown.

U.S. Rep. Charlie Dent, R-Allentown, was on hand for the unveiling.

"It's a really great testament to Patt, White and its people to partner with such a great name," Dent said. "A company of their stature wouldn't invest in just anyone. The fact that they chose Patt, White can only mean good things for the community."

Prudential Patt, White, founded in 1953 by Charlie Patt and Morton White, is one of 30 agencies around the nation now owned by a national real estate firm headed by internationally known billionaire Warren Buffett.

Buffett's HomeServices purchased the Lehigh Valley real estate agency, along with its larger Philadelphia-area affiliate Prudential Fox & Roach.

Prudential Patt, White had 250 agents and five offices in the Lehigh Valley. After the acquisition, Prudential Fox & Roach has 4,000 agents in 70 offices in Pennsylvania, New Jersey and Delaware.

Racing legend and Nazareth resident Mario Andretti was scheduled to participate at the kickoff party for the company's Easton office later today.

Macungie Borough Mayor Gary Cordner and Tony Iannelli, president and CEO of the Greater Lehigh Valley Chamber of Commerce, are expected to attend the Macungie office ribbon cutting.

Chris Rader, vice president and sales manager of the company's Allentown office, said Patt, White agents and leadership will remain the same.

There are new signs on offices, as well as yard signs, that are cabernet in color to reflect the new brand.

"We will still be involved in the community, but will now be able to offer much more marketing, technology and tools than we ever had," said Prudential Patt, White principal Doug Patt. "It will considerably strengthen our business in the Lehigh Valley."

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