Penske Used Trucks in Reading launched its new mobile website to simplify and modernize online truck shopping for its customers.
The new site at http://m.penskeusedtrucks.com, sells a wide range of commercial heavy-duty semi-tractors, medium-duty straight trucks, light-duty trucks, and semi-trailers. The new site for Penske Used Trucks has larger navigational items, simple icons and minimal text allowing smartphone users to search, compare and review the company's catalog of vehicles for sale. Tablet users are directed to Penske's desktop version.
"Traffic to our site from smartphones has tripled over the past two years," said Ann Cosfol, director of interactive marketing for Penske Truck Leasing. "Our goal with the new mobile site is to provide our customers with the same search, compare and share experience they currently enjoy with our desktop version."
Cosfol said this morning that when the company began researching the project, they did not find a lot of mobile websites for selling used trucks. Those involved with the project studied what customers were looking for and worked at making the mobile site very specific, offering customers a refined search that pinpoints a truck's make, model and type. Customers can compare features, including mileage, of up to five vehicles, Cosfol said.
Users can search "all the way down to the specifications of the truck, any kind of maintenance that was done on that truck they can see as well," Cosfol said.
Customers still complete their used truck purchases by contacting Penske Used Truck's call center at 1-888-803-5675, which is a push to call feature that's separate from the desktop feature, said Ann Walsh-Lilley, vice president of interactive marketing for Penske Truck Leasing. The site allows customers to move from searching inventory to a buying conversation, Walsh-Lilley said this morning.
Users can create an account and many clients are repeat customers, Cosfol said. With the new mobile site, customers will be able to compare trucks and share comparisons with their own customers, she added.
Large companies that want to add trucks to their fleet or small companies looking for an extra truck can access what they need through the site, said Alen Beljin, public relations manager for Penske.
"We are the only ones who own those trucks," Beljin said.
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