The Capital BlueCross retail store in the Promenade Shops at Saucon Valley was busy Tuesday with the start of the health care marketplace under the Patient Protection and Affordable Care Act, commonly referred to as Obamacare.
Meanwhile, one expert in health care advised businesses to be patient as the process is just beginning.
Monday, the federal government began facilitating the individual marketplaces in 36 states, including Pennsylvania, through www.healthcare.gov.
"About 95 percent of the visitors were people looking for information about the marketplace," Capital BlueCross public relations manager Joe Butera said.
But while the Capital BlueCross website was operational and the health insurer's staff was able to help many people investigate their options, those going to the official government site weren't so lucky.
Thomas Croyle, president of the Lehigh Valley Business Coalition on Healthcare, was among those who weren't able to log onto the site.
"I understand there was some problems and confusion," he said.
As for those who still have questions about insurance for themselves or their business, he urges patience.
"I think you should continue to try and get through," he said. "Of what I was able to see, it seemed well done and answered a lot of questions.
As of Tuesday morning, the site was still having problems because of the volume of people trying to apply for health insurance coverage.
While the main site is accessible, trying to apply for coverage in Pennsylvania sends applicants to a holding page, urging people to wait in line and promising to take them to the login page as soon as it becomes available.