The Lehigh Valley IronPigs have taken home the Golden Bobblehead award for the second time in the club’s history.
The team won the award at the Minor League Baseball Promotions Seminar in Louisville, Ky., for its Urinal Gaming System.
The game, played by aiming the urinal stream at targets, was sponsored by Lehigh Valley Health Network to promote prostate cancer awareness. The game was recognized as the best-in game promotion in the 160-team minor leagues.
"It's a big deal," said team spokesman Jon Schaeffer, who said the team is very proud of its out-of-the-ordinary promotions.
"We like to do things that are unique and that also get people talking," Schaeffer said. "We like to push the envelope – to make a splash, if you will."
The publicity received from the "Urinal Gaming System" has been wide-ranging, garnering the attention of The Today Show, USA Today, Sports Illustrated and espn.com, to name a few.
And while the promotion raised eyebrows, Schaeffer noted it wasn't the only "outside the box" promotion the team had this year.
The IronPigs also gave away a free funeral on their "Celebration of Life" night.
Coincidentally, the team's first Golden Bobblehead, in 2011, also was for a promotion held in conjunction with Lehigh Valley Health Network. The team was honored for its organization of the health network's Night Lights event. The award was for nongame day events.