St. Luke’s expands advertising in its hospitals

By - Last modified: September 27, 2013 at 10:55 AM

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Contributed photo: From left, Michael Ricciardi of Innovare Medical Media, Pete Gray of National Penn Bank and Ken Szydlow of St. Luke’s University Health Network showcase an electronic sign that is a result of a partnership between Innovare and the St. Luke’s network.
Contributed photo: From left, Michael Ricciardi of Innovare Medical Media, Pete Gray of National Penn Bank and Ken Szydlow of St. Luke’s University Health Network showcase an electronic sign that is a result of a partnership between Innovare and the St. Luke’s network.

St. Luke’s University Health Network will expand its in-hospital electronic sign marketing initiative to its Quakertown campus.

The program launched in April, with local and regional businesses advertising on digital signs on interior walls at four St. Luke's campuses: Allentown, Bethlehem, Anderson (Bethlehem Township) and Warren (Phillipsburg, N.J.) campuses.

Now, signs are expected to be added and marketed at St. Luke's Quakertown campus.

"Highly visible wall space is conducive to digital signage, which in turn, is utilized by local business to promote their services," said Ken Szydlow, vice president of marketing for the St. Luke's network.

St. Luke's partnered with Innovare Medical Media of Summit, N.J., on the program.

The electronic advertising program has produced revenue for the network, Szydlow said. Some of the local companies that have advertised on the signs include Miller-Keystone Blood Center, National Penn Bank and Service Electric Cable TV Inc.

Not all of the messages are paid ads. Twenty percent of all the displays will feature health care services of the St. Luke's network, Szydlow said.

Innovare's partner and managing director is Allentown native Nicholas Lieberman, a Lehigh University alumnus.

He said St. Luke's is the first hospital system in Pennsylvania to partner with Innovare. It has launched similar initiatives with hospital or health care systems in New Jersey, Ohio and the New York City metro market.

Bill Kline

Bill Kline

Bill Kline is the editor of Lehigh Valley Business. Have a suggestion or question for him? Email him at billk@lvb.com.

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